Namibian Brand Assessment

15 February 2012

The Republic of Namibia is a country with great economic potential that could rival next-door neighbor Botswana if the proper branding techniques are applied in much the same way that Botswana is shifting their economy to one based on upper-scale eco-tourism. Namibia has natural resources to power their economy during towards this goal, and in

2010, both Botswana and Namibia exported over USD 4 billion in products and goods. However, Namibia has yet to reach the acclaim of Botswana because of the lack of knowledge about Namibian products and the possibilities for tourism. The six areas below (based on the Anholt Nation Brand Hexagon) will discuss the strengths and weaknesses that Namibia will encounter as they attempt to increase awareness of their brand on the international stage. Continue reading